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Milk It Awards Students at work

Milk It!

The Milk It Awards are a fun and exciting way for second level students to learn more about the nutritional benefits of milk. Students are asked to develop a creative advertising campaign and present this to our panel of industry judges. Your advertising campaign will need to be fun and engaging . What's more you need to convince your peers to consume the recommended 5 portions of dairy products every day.

Do you think you have what it takes to impress our judges?

MilkItAwards News

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Resource Hub

Want to be pitch perfect at the 2012 finals? here are some useful resources for you to help you to impress the judges!

  • Get the facts: Make sure your claims are supported by valid nutrition information!
  • Have a single clear message: What’s the one most persuasive or important thing you can say? Have a single minded proposition and carry it throughout your advertising campaign!
  • Meet the brief: Make sure you have answered the requirements of the brief!
  • Get the pitch right: Present with flair! Demonstrate how your ideas will meet the brief, and evidence of the campaign and its impact on your audience.
 

Richard Curran, Editor of the Sunday Business Post explains the importance of having a single clear message. Tim Griffiths, IAPI Board Member encourages you to think the campaign through to achieve impact. Neil McKenna, Managing Partner, Kick Communications, encourages you to think how you can expand your campaign ideas across media types and nationally. Dr Catherine Logan, Nutrition Manager, NDC talks about the importance of the nutritional information being correct.

view our video guides for more information from the professionals! See All Videos

  • Overall and Junior Category Winners 2012 Overall and Junior Category Winners 2012
    Overall and Junior Category Winners - "3 Diamond" 3rd year students from Dublin's, Dominican College, Blackrock. Students: Katie Kelly, Orna Phelan, Susie Naughton, Keeva Byrne, Sarah Talukdar, Maeriel Benedicto. The...
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For Students

For Students
This section contains all the information that you’ll need to get started with our Milk It! Awards Competition from deciding...
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For Teachers

For Teachers
The time is ripe for NDC Milk It, with 42% of teenage girls and 23% of teenage boys (13-17yrs) in Ireland having insufficient...
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Meet the Judges

Meet the Judges
Meet The Judges Dr. Catherine Logan Bsc, PhD, RNutr is a registered nutritionist currently working as nutrition manager...
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Registration pack

regpack-smGet your Registration Pack now and you can start with us. fillout your details and thats it your done...

Key Dates

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30th November 2011 Milk It! Awards Competition Campaign Plans submission deadline

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9th January 2012 Announcement of Milk It! Awards Competition qualifiers

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24th February 2012 Qualifier Submission Deadline

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23rd March 2012 Milk It! Awards Competition Finalists Announced

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9th May 2012 Milk It! Awards Competition Finals and Awards Ceremony

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